We revitalized Atria's brand identity to speak to design-conscious clients.

Atria, Inc., founded in 1993 in Connecticut, has grown from a small shop into a respected interior plant design company serving premium commercial properties throughout the state. Under second-generation leadership, they now seek to refresh their brand and digital presence to better reflect their design expertise while attracting a new generation of clients who value creative plant solutions.

As an established design-focused company, Atria is ready to refresh their brand to reflect their sophisticated design approach, build stronger connections with architects and interior designers, integrate earlier in the building process for plant installations, and showcase their creative capabilities through strategic marketing. Like many second-generation interiorscape companies, they need marketing that honors their legacy while positioning them for growth with a new generation of clients and decision-makers.