We helped Bloom & Flourish stand out in a crowded market.
A look inside how we elevated a design-forward interiorscape company with marketing that matched their sophisticated aesthetic approach.
services provided
Website Design & Development – January 2025
Website Copywriting – January 2025
Blog Content Creation – May 2025
Search Engine Optimization – Ongoing
Strategic Consulting – Ongoing
Web Maintenance – Ongoing
Founded in 2018, Bloom & Flourish has quickly established themselves as a design-forward interiorscape company in the Denver, Boulder and Colorado Springs metro area. Despite their artistic vision and stunning installations, they faced a challenge many creative plant professionals encounter: their digital presence wasn’t attracting enough of their ideal design-conscious clients.
As innovators in the interiorscape industry, they needed marketing that matched their sophisticated aesthetic approach. Their team, including dedicated interior designers, creates high-end, visually striking plant installations, but potential clients weren’t discovering their unique offerings online as often as they should. Like many plant professionals focused on quality, they needed marketing systems that could consistently generate qualified leads while they concentrated on creating beautiful environments.
See how we build marketing foundations that deliver results.
Results
Marketing that works as reliably as your plant services.
59% increase
in total online leads with noticeably higher quality inquiries
700% increase
in architecture & interior design leads (2025 vs 2024)
428% increase
in website engagement since launching new site (2025 vs 2024)
Average #1 Position
for "Biophilic Design Colorado" keywords in search engine results
Average #2 Position
for "Interior Plant Design Colorado" keywords in search engine results
21% increase in click-through rate
from search results to their website
46% increase in new users
to their website since launch, year over year
Impressive 3 minute 3 second
average website session time, almost triple the industry benchmark of ~1 minute
Hear it from a fellow plant professional.
It is a pleasure working with April and the ESM team. They are knowledgeable and results driven. I always wondered if spending on marketing was going to feel like throwing money into the wind, but we can see the value being created in real-time. New leads are coming in thick and fast! April has a deep understanding of our industry and our target customers. I highly recommend April and ESM for your marketing needs.
– Rebecca Bakke, owner of Bloom & Flourish
Let's build this the right way from the beginning.
Your expertise with interior plant design deserves marketing that works just as reliably.