We cultivated digital growth for Growing Roots.
A look inside how we created content that reinforced their mission while expanding their digital footprint along the Southern California coast.
services provided
SEO-Focused Blog Content Creation – May 2025
Growing Roots, a Southern California-based interiorscape company founded by Jennifer Bermudez Perez, has built a distinctive brand focused on their mission to “leave people, places, and plants better than we find them.” With a commitment to quality plant care and community involvement, they serve the coastal region from Orange County to Ventura County.
Despite their strong operational foundation and unique value proposition centered around sustainability and community, Growing Roots faced challenges common to mission-driven plant companies: enhancing their digital visibility, providing valuable content that reinforces their brand philosophy, supporting their internal SEO efforts, and effectively showcasing their expertise in sustainable plant design. Like many purpose-driven interiorscape companies, they needed marketing that aligned with their values while driving growth.
Results
Marketing that works as reliably as your plant services.
56% increase
in search impressions for "commercial plant care" related keywords
4.1% average
search click-through rate from ESM written blog posts (301% higher than industry standard)
1m 30s average
session time on ESM written blog posts (96% higher session time than homepage)
Hear it from a fellow plant professional.
My company, Growing Roots, has had the privilege of teaming up with the ESM for results driven blog posts for our website. The whole ESM team was a pleasure to work with and April is amazing at what she does. April has an engrained knowledge and passion for our Interiorscape industry having grown up in it through her family’s business, which is a rare find in our line of business.
ESM was very thoughtful and very thorough in everything they did for us. Their results speak for themselves.
I would highly recommend their professional services to anyone.
— Jennifer B. Perez, Owner of Growing Roots
Let's build this the right way from the beginning.
Your expertise with interior plant design deserves marketing that works just as reliably.