We amplified Interior Plantscapes' expertise to attract premier clients.

A look inside how we positioned this award-winning woman-owned business to connect with top-tier architects and designers seeking innovative plant solutions.

services provided

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Brand Clarification – May 2025

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Website Design & Development – May 2025

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Website Copywriting – May 2025

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Blog Content Creation – September 2025

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Search Engine Optimization – September 2025

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Sales Emails – September 2025

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Strategic Consulting – September 2025

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Web Maintenance – September 2025

Interior Plantscapes, Inc., serving the Baltimore-Washington, DC, and Northern Virginia corridor for over 40 years, has built an impressive reputation for award-winning quality design and exceptional custom service. As a woman-owned business dedicated to bringing beauty, health, and wellbeing to commercial spaces, they’ve established themselves as experts in their field.

Now, they’re ready to position themselves as the premier biophilic design company in their region, attract top-tier clients from the architecture and design community, showcase their innovative living walls and biophilic solutions, and create a sophisticated digital presence that perfectly complements their stunning installations. Like many established interiorscape companies with specialized expertise, they need marketing that effectively communicates their design excellence and positions them as leaders in the growing field of biophilic design.

See how we build marketing foundations that deliver results.

website – before
website – after

Results

Marketing that works as reliably as your plant services.

166% Increase

in quality online contact form submissions

Average #1 Position

for "Interior Plant Design Washington DC" keywords in search results

9% Average

click-through rate from their sales emails

35% Increase

in impressions from organic search results

8% Increase

in phone calls from their Google Business Profile

Hear it from a fellow plant professional.

We love working with April and her Team! Working with ESM has been an exceptional experience. They are consistently creative, responsive, and deeply invested in understanding our brand’s vision and goals. Their ability to translate ideas into impactful campaigns and visuals has elevated our outreach and strengthened our brand identity.

Sandy Mobley, Owner of Interior Plantscapes

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Let's build this the right way from the beginning.

Your expertise with interior plant design deserves marketing that works just as reliably.