We established Leafscape's presence in a new market with strategic precision.

Leafscape, established in 1980, has been providing expert interiorscape services throughout Central Arkansas for over 40 years. Under the leadership of owner Robin Connell, who acquired the business in 2011, they’ve built a strong reputation for quality service and custom design.

When they acquired a small interiorscape company in Northwest Arkansas and set their sights on expanding into this region, they faced a common challenge for growing businesses: how to establish their presence in a new market where they had limited brand awareness. Despite their established success in Little Rock, they needed a comprehensive marketing strategy to penetrate the competitive Northwest Arkansas market while maintaining their existing business. Like many plant professionals focused on operations, they needed marketing systems that could drive growth in both markets simultaneously.