We transformed Plantique Florida into a digital powerhouse.
A look inside how we helped a 40-year legacy showcase their exceptional plant expertise online, attracting the design-focused clients they deserved.
services provided
Brand Strategy & Visual Identity – July 2023
Website Design & Development – October 2023
Website Copywriting – October 2023
Search Engine Optimization – Ongoing
Blog Content Creation – Ongoing
Sales Emails – Ongoing
Strategic Consulting – Ongoing
Web Maintenance – Ongoing
Plantique Florida has been creating stunning interior plant designs since 1984. When Michelle took over the business in 2020, she faced a challenge familiar to many interiorscape professionals: their beautiful installations and high-quality plants weren’t being showcased effectively online, limiting their ability to attract design-focused clients.
With 40 years of expertise and exceptional relationships with local nurseries giving them first pick of grade A foliage, Plantique had all the elements of a premium brand. But their digital presence wasn’t communicating this value to potential clients who valued biophilic design. Like most plant professionals, Michelle and her team were focused on caring for clients and installations – exactly where their expertise should be – but this left little time for developing an effective marketing strategy.
See how we build marketing foundations that deliver results.
Results
Marketing that works as reliably as your plant services.
6.7x Return on Marketing Investment
within the first three months through new client acquisitions
300% increase in monthly qualified leads
from their new website since launch
Average #1 Position
for "Biophilic Design Florida" keywords in search engine results
Average #3 Position
for "Interior Plant Design Florida" keywords in search engine results
Average 60% User Engagement Rate
on their website content, above industry average
Hear it from a fellow plant professional.
April and her team are remarkable. We are second generation owners to a 40 year old biophilic design/interiorscape company. ESM took our original logo/branding and built upon it. No longer an outdated pain point for us, instead they transformed it into a heritage brand and stayed true to our company’s core values and identity. As far as website and SEO, the results more than speak for themselves. We went from one internet lead every other month to multiple a week. These aren’t just leads for the sake of leads, I would say 75% are qualified leads. We landed a $100k job within 6 months of our website launch and they said they found us through google. At this point, it is a no-brainer to use ESM. Shoutout to Tori for being on the ball with her client management and to April for her complete understanding of what Interiorscapers do. It’s so nice not having to keep explaining what we actually do!
— Michelle Rabon, Owner of Plantique Florida
Let's build this the right way from the beginning.
Your expertise with interior plant design deserves marketing that works just as reliably.