We are creating Urban Spikes' premier brand presence.
A look inside how we are repositioning this creative botanical installation company to attract high-end commercial clients who appreciate their biophilic design approach.
services provided
Brand Strategy & Visual Identity – November 2025
Website Design & Development – November 2025
Website Copywriting – November 2025
Search Engine Optimization – Ongoing
Blog Content Creation – Ongoing
Sales Emails – Ongoing
Strategic Consulting – Ongoing
Urban Spikes, founded in 2016 by Courtney Goldberg, has emerged as a unique design-forward plant design company in the Dallas market. What began as a passion project creating cut succulent arrangements has evolved into a sophisticated botanical design business offering everything from custom interior plant design to innovative moss walls and architectural botanical installations.
As a creative and design-driven interiorscape company, they’re now positioned to transition from primarily residential to commercial client focus, establish themselves as a premier design-driven botanical installation company, attract high-end commercial clients in the architecture and design community, create a marketing foundation that supports expansion, and develop a brand that reflects their premier design philosophy. Like many innovative interiorscape companies, they need marketing that showcases their distinctive approach while supporting their growth into new markets.
See how we build marketing foundations that deliver results.
Results
Marketing that works as reliably as your plant services.
This project is currently in progress. Results will be available approximately three months after the website launch. Subscribe to our newsletter in the footer to be notified when we publish the complete case study with metrics.
Hear it from a fellow plant professional.
Working with the ESM team has been an absolute pleasure. Throughout the rebranding and website development process for Urban Spikes, they provided a great balance between creative push and strategic support. Their deep understanding of the interiorscaping industry and the needs of our client base made the process feel aligned from day one.
They brought a thoughtful, collaborative approach that helped clarify our brand message, modernize our look, and present our services in a way that truly reflects the quality of our work. I appreciated their responsiveness, attention to detail, and ability to translate abstract ideas into visuals and language that resonated. The end result is a site and brand that feel elevated, cohesive, and uniquely us. I’d confidently recommend ESM to any biophilic business looking to take their brand and digital presence to the next level.
Courtney Goldberg, Owner
Let's build this the right way from the beginning.
Your expertise with interior plant design deserves marketing that works just as reliably.